Aliababtogether with IACC – the Washington, D.C.-based International AntiCounterfeiting Coalition laucnched a fakes-fighting program – MarketSafe Programm.
Since the MarketSafe program’s launch (in 2013), nearly 5,000 sellers’ storefronts have been closed and banned from Alibaba’s marketplaces. Matthew Bassiur, vice president at Alibaba Group, maintained:”Alibaba and the IACC have a shared interest in building a safe and trusted internet environment and marketplace for consumers, rights holders, and sellers
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